Glow Beauty
I created Glow Beauty as a self-initiated skincare brand, developing a visual identity that feels modern, elevated, and approachable.
The project spans brand identity, visual systems, packaging, and digital design, creating a cohesive consumer experience across every touchpoint.
BRAND IDENTITY
ART DIRECTION
PACKAGING DESIGN
WEB DESIGN
Background
Glow Beauty is a self-initiated skincare brand created to explore a more consumer-focused side of my design work and expand my visual approach beyond the corporate space.
Creative Direction
The identity combines modern typography, botanical elements, soft color, and editorial imagery to create a brand that feels elevated yet approachable.
The Experience
The visual system extends across packaging and digital touchpoints, creating a cohesive experience from product to screen.
